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Glossary

Click on the letters below to move through our Glossary of Card Terms

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Access Control Card - Plastic card used to gain access to premises,
usually associated with magnetic stripe and proximity cards.

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B

Bar Code - An array of machine-readable rectangular bars and spaces
arranged in a specific way defined in international standards to
represent letters, numbers, and other human-readable symbols.

Bleeds - Artwork that extends beyond the actual size of the card.

Blister Packs - Package designed for hanging on J-hooks. Consists of a
cardboard printed backer, with the card sealed in to a clear plastic
blister.

Branding - Commonly referred to as engraving.

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C

Camera Ready Art - Printable film or the electronic equivalent to
facilitate printing.

Combo Card - One or two key tags attached to a CR80 card.CR50 Card -
Luggage tag sized card (3 1/2" x 2 3/32" x .020).CR80 Card - Standard
credit card size (3 3/8" x 2 1/8" x .030).

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D

Digital Imaging - Scanning or otherwise capturing images which may be
subsequently edited, filed, displayed or printed on a plastic card.Dye
Sublimation - An imaging method for transferring controlled quantities
of printer ribbon dye onto a plastic card.

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E

Electronic Art - Graphics in a digital format to work with computer
design and imaging applications.Embossing - Raised letters or numbers
usually tipped in either black or gold foil.Encoding - The process of
electronically "writing" information on magnetic stripes or smart card
chips.

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F

Flat Packs - Designed for hanging on J-hooks. Consists of an affixed
card seen through a flat window.Foil Stamping - Hot stamp printing is
achieved by using pressure and heat to affix colored foil in to the
plastic surface.Font - A character set (alphabet and numerals) of a
specified design and size.

Four Color Process - Printing in full color using four color
separation negatives - yellow, magenta, cyan and black. When blended,
these four colors reproduce only a small portion of all the colors
found in nature, but they can reproduce the widest range with the
fewest inks when printing.

Fulfillment - The process by which the card is matched to a letter,
inserted into an envelope, metered and delivered to the post office.
Personalization is available using several different methods along
with continuous form equipment or individual piecework.

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G

Gift Card - Standard or custom size CR80 card. Stored value is placed
on the card through magnetic striping or bar coding.

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H

Halftones - Dot system of color photo's to black and white.Hologram -
A unique photographic printing that provides a three-dimensional
effect on a flat surface. Holograms cannot be easily copied and are
used for security and aesthetic purposes on cards.

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I

I.D. Card - Card which identifies both the bearer and the issuer. All
financial transaction cards are I.D. cards.

Image Capture System - A hardware and software system used to obtain
and save personal data and cardholder photographic images.

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K

Key Card - Plastic card used to gain access to premises, usually
associated with magnetic stripe and proximity cards.

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L

Lamination - The process of combining lamination material and core
material using time, heat and pressure.

Loyalty Card - Standard (CR80) or custom size card that have off line
accounting for capabilities such as mileage or merchandise purchases.

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M

Machine-Readable - A code or characters that can be read by machines.

Magnetic Stripe - Magnetic material, applied as a strip in the surface
of a card, used to encode cardholder information.

Memory Card - A type of smart card. Also known as a synchronous card,
it features 256 bit or 32 byte memory and us suitable for use as a
token card or identification card.

Microprocessor Card - A type of smart card, also known as an
asynchronous card. Features 1 kilobyte to 64 Kbytes of memory and is
suitable for portable or confidential files, identification, tokens,
electronic purse or any combination of uses.

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O

Overlay Varnish - A thin transparent layer applied to cards to resist
scratching and fading from exposure to UV radiation.

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P

Personalization - Printing encoding and programming a card with data
specific to an individual cardholder.

Phone Card - A stored value card that allow the user to access
pre-paid long distance. The long distance is generally accessed via a
PIN number (stored value), which is usually covered by a scratch-off
panel for security.

PMS - Pantone Matching System used by printers for color standardization.

Prepaid Card - A card paid for at Point of Sale, permitting the holder
to buy goods or services up to the prepaid value.

Prox Card - Short for Proximity card; a form of contactless smart card
used for access control applications. Embedded in the card is a
metallic antenna coil, which allows it to communicate with an external
antenna. Because the cards require only close "proximity" to a RF
antenna to be read, they are also referred to as contactless cards.

PVC - Polyvinyl Chloride. The primary material used for typical plastic cards.

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R

Resolution - Dimension of the smallest element of an image that can be
printed. Usually stated as dots-per-inch (dpi).

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S

Screen Tints - Determined by percentage of colors.

Signature Panel - The area of an I.D. card where the cardholder enters
a signature.

Smart Card / Contact Smart Card - Also called a "chip" card or IC
card. A plastic card with an embedded microchip, which may be used to
store information about the cardholder or record card transactions as
they occur.

Swipe Packaging - Designed to hold a card with a magnetic stripe for
point of sale activation.

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T

Thermal Printing - The process of creating an image on a plastic card
using a heated print head.

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Y

YMC - Yellow, Magenta, and Cyan are the primary print colors for
cards. The three colors are combined in varying degrees to make a full
spectrum of colors. YMCKO is the same as YMC plus Black (K) and clear
protective overcoat (O).

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